Log in Get started

Advertorial builder for e-commerce and DTC brands.

Brief it once and the AI writes the full editorial: the story, the mechanism behind the problem, the proof, and the offer box at the end. Live on your own domain.

Plans from 97 EUR every 4 weeks. Cancel any time.

Advertorial page built with Sophistication, shown on an iPhone

An advertorial sells the problem before the product.

Cold traffic is not ready for a price. An advertorial spends the first half of the page on the problem, the reason the usual fixes fail, and the mechanism that explains why this one is different. By the time the offer appears, the reader is looking for it.

It is the oldest format in direct response and still the strongest opener for paid traffic, because it turns a stranger into someone with a reason to buy today rather than someone who might come back.

The build

From brief to a full-length advertorial.

You bring the angle, the product, and any proof you actually have. The builder writes the article and lays it out in the structure direct response has always used.

  1. 01

    Brief it once

    The angle, the mechanism, the offer, and the proof you can stand behind. Already wrote it? Paste it in and the builder typesets your copy instead.

  2. 02

    The AI writes the article

    An ordered sequence of beats, not a blank template: the hook, the problem, the mechanism, the story, the proof, and the offer box, at real article length.

  3. 03

    Edit and publish

    Click any paragraph to rewrite it, reorder the sections, replace images from your library, and publish to your own domain.

What the template contains

What comes with the advertorial template.

The blocks that carry a cold reader from the headline to the checkout, in the order that has always worked.

  • 01

    Editorial hook

    A headline and opening that read as an article, not as an ad, so the first two seconds do not feel like a sales page.

  • 02

    Problem and agitation

    The section that names the reader's actual problem before anything is sold, and explains why the usual fixes keep failing.

  • 03

    The mechanism

    The reason this product works when the others did not. Without it, the offer is just another claim.

  • 04

    Story and proof

    Your real proof, placed where it does the most work. Locked fields keep the claims you supplied exactly as you wrote them.

  • 05

    Offer box

    The offer, the price, and the CTA in one block, plus in-body CTAs above it for the readers who are already convinced.

  • 06

    Publisher framing

    Masthead, byline, and layout that match how an editorial page is supposed to look, styled in your palette.

Why it keeps working

A great advertorial is the one that earned more.

Opinions about copy are cheap. Connect Shopify and each version is settled by the orders it produced.

Attributed to orders

Revenue is tied to the page that produced it, so a long article stops being a matter of taste.

Versions compared on revenue

Test a new hook or a different mechanism and the comparison runs on real sales from real traffic.

You see what it earned

Every page ties back to real Shopify orders, so you know which one paid for itself. Revenue attribution is on every plan.

FAQ

Advertorial questions, answered.

What brands usually ask before they build their first advertorial.

It is a tool that writes and publishes a full editorial-style sales page: the hook, the problem, the mechanism, the story, the proof, and the offer box. Sophistication drafts that page with AI from a short brief and publishes it on your domain.

Full length. The prompt works to word floors and a required beat sequence rather than to a character maximum, and a draft that comes back thin is repaired before it reaches you.

No. Your claims and testimonials come from your brief, and anything you lock stays exactly as written, so the page only ever says what you can stand behind.

Yes. Paste it into the brief and the builder typesets your copy verbatim rather than rewriting it, with a coverage check that catches any paragraph the model would otherwise drop.

It can. An advertorial can run straight to your shop, or you can put an offer page between the two, which is the sequence most brands end up using.

Plans start at 97 EUR every 4 weeks, and you can cancel any time with one click.

Getting started

From signup to your first page.

Pick a plan, tell the builder about your brand, and build your first page. From 97 EUR every 4 weeks, cancel any time.

Get started →
  1. Step 1

    Pick a plan

    Choose the plan that fits how much you run. You pay the first 4 weeks right away and can cancel any time.

  2. Step 2

    Answer a few questions

    A few questions about your brand, your product and your voice, so every page starts from your brand.

  3. Step 3

    Build your first page

    One sentence, or a reference link. The builder writes the whole page while you wait, and you edit it in the same chat.

  4. Step 4

    Go live

    One click, and the page is on your domain. Every page is judged on real Shopify orders from then on.

Build your first advertorial today.

Get started

Plans from 97 EUR every 4 weeks. Cancel any time.

Prefer we build it for you? Book a call →