One clear ladder. The full builder and Funnel Spy, on every plan.

You pick a plan when you sign up and pay the first 4 weeks right away. Then you answer a few questions about your brand and build your first page. You can cancel any time; the plan runs to the end of the 4 weeks you paid.

A cycle is exactly 28 days, which makes 13 cycles per year instead of 12 months. We label it "per 4 weeks" everywhere so it is never hidden. Yearly billing charges 10 cycles for the full year, so you save the price of 3.

Every plan includes AI usage. Building a page, a change in the editor, an AI image and a chat message each use their real cost from it. Before a page build the app shows an estimate, and a usage bar shows where you stand at all times. Scale includes 5x and Max 10x the AI usage of Launch. Your usage renews every billing cycle. Plans limit funnels, never the pages inside them.

Every page opens in the editor, where you change anything by telling the builder what to change. AI usage that was used is not refunded. A build that ends without a page at all uses nothing.

Your pages stay live and untouched; only new AI work pauses until your cycle renews. If you need more right away, upgrade your plan or book an AI-Boost in the app: +50% of Launch AI usage per billing cycle for 49 EUR, removable anytime.

Nothing is ever blocked or taken offline; that would burn your ad spend mid-campaign. Extra visitors are billed at 2 EUR per started 1,000 on your next invoice, and your dashboard shows the running amount before it happens.

Anytime, right in the app. Upgrades and downgrades are prorated by Stripe, so you only ever pay for what you actually used.

Only how much you can run: funnels, included visitors, and AI usage. Every plan has the complete builder, Funnel Spy, your own domain, and revenue attribution. Nothing is locked behind a higher tier.

Custom limits on funnels, traffic, and AI usage, personal onboarding, a direct line to the founder, DPA and procurement support, and annual invoicing on request. Book a call and we shape it around your setup.

Prices are plus statutory VAT where applicable. Currently no VAT is charged under the German small-business rule (Sec. 19 UStG). Sophistication is a B2B product, so you order as a business (Sec. 14 BGB).