Dominik Schimpf
Founder of Sophistication
I build revenue-tested funnels for e-commerce brands. First by hand, for five years and 87+ brands; now as software that drafts advertorials, listicles and comparison pages in minutes and tests them against real Shopify revenue.
Who I am
I have spent the last five-plus years inside other people's funnels: auditing them, finding where buyers drop off, and rebuilding the pages that were losing them, across e-commerce, finance, and direct response.
The same pattern kept repeating. The traffic was fine, the product was fine, and the sale died on the page the ad clicked into. Replacing a plain product page with an advertorial or a listicle changed the number almost every time. That observation eventually became a product.
Today I run Sophistication from Hamburg: an AI funnel builder that does the job I used to do by hand, in minutes instead of weeks, and judges every version by the only score that matters, attributed revenue. I still take on hands-on work through the Custom Partnership when the fit is right.
What I am building
Sophistication, the AI funnel builder for e-commerce and DTC brands. It turns one brief, or a reference page you admire, into a finished advertorial, listicle or comparison page in your own brand, then tests the versions against real Shopify revenue and keeps the one that sold. The work I used to bill weeks for, drafted in about a minute.
See how it works →The record
$235K+
Revenue generated for clients
87+
Brands served
5+ yrs
Conversion work
What I have written
Field notes on funnels, published when there is something worth saying.
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